Too Faced (USA)

Too Faced is an American cosmetics company founded in 1998 by Jerrod Blandino and Jeremy Johnson. Known for its playful, trendy, and innovative products, the brand has become a leader in the beauty industry. Too Faced is celebrated for creating the first glitter eyeshadow and its award-winning lip plumper, as well as iconic products like the “Better Than Sex” mascara. The brand’s mission is to empower women through makeup, providing them with the confidence to express themselves. Too Faced is also recognized for its cruelty-free stance and vibrant packaging. Acquired by Estée Lauder in 2016 for $1.45 billion, the brand continues to thrive, offering a wide range of makeup products and skincare solutions.