Shiseido (Japan)

Shiseido is the world’s oldest cosmetics company, founded in 1872 by Arinobu Fukuhara in Tokyo, Japan. Initially established as a Western-style pharmacy, Shiseido transitioned into cosmetics with the introduction of Eudermine, a softening lotion, in 1897. The brand’s name is derived from the Chinese classic “I Ching,” meaning “praise the virtues of the earth.” Known for its innovative products and commitment to quality, Shiseido has become a global leader in skincare and cosmetics. The company has expanded its offerings through strategic acquisitions, including NARS and bareMinerals, and continues to innovate with cutting-edge technology. Shiseido’s legacy is built on its dedication to harmony between nature and science, offering a wide range of products that enhance beauty while respecting the environment.