Redken (USA)

Redken is an American haircare brand founded in 1960 by Paula Kent and Jheri Redding. The brand’s name is a combination of the founders’ names, reflecting their collaborative approach to haircare. Initially, Redken focused on developing products based on protein technology, recognizing that hair is primarily composed of protein. This scientific approach revolutionized the professional salon industry by introducing protein-based treatments that could repair and strengthen hair. Redken quickly gained popularity among hairstylists for its innovative products and educational programs. The brand became a subsidiary of L’Oréal Group under its Professional Products division, further expanding its reach and offerings. Today, Redken is a leading professional haircare brand, known for its wide range of products addressing various hair concerns and its commitment to innovation and sustainability.